Seoul is a city that appreciates design aesthetics and style while maintaining a high standard for content and quality-- just look at Korean beauty (K-beauty), K-pop, and K-dramas! There are so many great products and brands with fashionable design, strong attention to detail, and meticulous craftsmanship, and yet, they have remained largely under-represented and undiscovered by the rest of the world.
Sophistique is a passion project dedicated to upholding that artisanship and championing emerging brands. We support independent designers and family-owned workshops and want to help you discover cool, new, well-made products. Our goal is to provide a meaningful alternative to disposable, mass-produced, poorly constructed, cheap fashion items. We believe in value—quality, beautiful design, comfort, and function that is produced fairly and lovingly, and priced reasonably. We hope you experience the difference.